15 Viral Hook Formulas for Reels and Shorts (With Examples)

Curiosity hooks

• 'Nobody talks about this, but…'
• 'I found out why [X] and I'm not okay.'
• 'Wait till you see what happens at 0:12.'
• 'This is illegal to know for free.'
• 'POV: you just discovered [X].'

Relatability hooks

• 'If you grew up in an Indian household, you already know.'
• 'Every college student has done this at least once.'
• 'Tell me you're desi without telling me you're desi.'
• 'This is for everyone whose mom says 5 minute mein aa rahi hoon.'
• 'Office people will feel this in their soul.'

Authority + contrarian hooks

• 'Stop doing [common thing]. Do this instead.'
• 'I posted daily for 90 days. Here's the truth.'
• 'Everyone is wrong about [X].'
• 'The [niche] advice nobody wants to hear.'
• 'Rating [things] until I get cancelled.'

Never write hooks from scratch

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